In the 1930s, for those who could afford a week's holiday, the seaside beckoned, and holiday camps dotted the coast - about a hundred by the end of the decade. The biggest, run by Butlins, opened in Skegness in 1936 and Clacton-on-Sea in 1938. Each chalet had its own electricity and cold running water, and entertainment was provided whatever the waether. Billy Butlin had built up a string of amusement sites, including, in 1928, the first Dodgem cars in Britain.

"Our true intent is for all your delight"